About the Reels that go viral and the captions for instagram posts that don't get comments?

[boostbysocial]

It's frustrating. You're getting views from your video, but no one's reading your caption. I feel like the captions on my Instagram posts simply aren't providing people with an opportunity to engage with them. I stumbled upon a growth agency called boostbysocial that said that the caption should evoke a dialogue, not just a description of the video. What should be the ideal way to write a caption for instagram reels for 2026?